Refract Podcast 1: What's Sales Coaching All About? - David Masover

This week is a special blog entry in the form of a podcast interview with somebody from the sales profession.


This episode we welcome sales coach and trainer David Masover onto the show. David is the founder and CEO of his own consultancy and as well as spending a number of years in senior sales management and leadership positions, he is also the author of two best selling books around improving sales process.

On this episode, we discuss the challenges faced by sales organisations when it comes to embracing a culture of effective sales coaching. David also provides us with an insight into his thoughts around what effective coaching looks like, and his experiences helping organisations raise sales performance.


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